I know it's in vogue to pick on enterprise hardware marketed to "Secure your OT Environment" but actually written in crayon in a language made of all sharp edges like C or PHP, with some modules in Cobol for spice. This is the "Critical Infrastructure" risk du jour, on a thousand podcasts and panels, with Volt Typhoon in the canary seat, where once only the "sophisticated threat" Mirai had root permissions.

As embarrassing as having random Iranian teenagers learn how to do systems administration on random water plants in New Jersey is, it's more humiliating to have systemic vulnerabilities right in front of you, have a huge amount of government brain matter devoted to solving them, and yet not make the obvious choice to turn off features that are bleeding us out. 

And when you talk about market failure in Security you can't help but talk about Web Browsers, both mobile and desktop. Web Browsing technology is in everything - and includes a host of technologies too complicated to go into, but one of the most interesting has been Just in Time compiling, which got very popular as an exploitation technique (let's say) in 2010 but since then - for over a decade! - has been a bubbling septic font of constant systemic, untreated risk. 

Proponents of having a JIT in your Javascript compiler say "Without this kind of performance, you wouldn't be able to have GMail or Expedia!" Which is not true on today's hardware (Turn on Edge Strict Security mode today and you won't even notice it), and almost certainly not true on much older hardware. The issue with JITs is visible to any hacker who has looked at the code - whenever you have concepts like "Negative Zero" that have to be gotten perfectly every time or else the attacker gets full control of your computer, you are in an indefensible space.

I would, in a perfect world, like us to be able to get ahead of systemic problems. We have a rallying cry and a lot of signatories on a pledge, but we need to turn it into clicky clicking on the configuration options that turn these things off on a USG and Enterprise level, the same way we banned Russian antivirus from having Ring0 in our enterprises, or suspiciously cheap subsidized Chinese telecom boxes from serving all the phone companies across the midwest.

The issue with web browsers is not limited to JITs. A Secure By Design approach to web browsing would mean that most sites would not have access to large parts of the web browsing specification. We don't need to be tracked by every website. They don't all need access to Geolocation or Video or Web Assembly or any number of other parts of the things our web browsers give them, largely in order to allow the mass production of targeted advertising. 

If we've learned anything in the last decade, it is that the key phrase in Targeted Advertising is "Targeted", and malware authors have known this for as long as the ecosystem existed. The reason your browser is insecure by default is to support a parasitic advertising ecology, enhancing shareholder value, but leaving our society defenceless against anyone schooled enough in the dark arts.

Google's current solution to vulnerabilities in the browser is Yet Another Sandbox. These work for a while until they don't - over time, digital sandboxes get dirty and filled with secrets just like the one in your backyard gets filled with presents from the local feral cat community. I know Project Zero's Samuel Groß is better at browser hacking than I am, and he personally designed the sandbox, but I look out across the landscape of the Chinese hacking community and see only hungry vorpal blades and I do not think it is a winning strategy. 

-dave

References:
  1. Microsoft's Strict mode turns the JIT off (kudos to Johnathan Norman) https://support.microsoft.com/en-us/microsoft-edge/enhance-your-security-on-the-web-with-microsoft-edge-b8199f13-b21b-4a08-a806-daed31a1929d
  2. The Sandbox: https://v8.dev/blog/sandbox